There are many movements associated with reclaiming the web. Whether it be domain of one's own or the notion of POSSE. Another format is the use of API's to make calls and control information on the web. Kin Lane explains the various benefits of personal APIs:
As an individual, company, or institution you want as much control over your online existence as you possibly can. The lines you draw in the sand are important. It is critical that you stop from time to time and take assessment of the lines you've drawn (aka Google yourself). Get rid of old accounts. Clean up dead profiles. You should be also taking every opportunity that you can to make sure you draw lines within your domain, while also applying more thoughtfulness about the lines you draw in other people's domains.Source
This is interesting to consider where APIs sit in the discussion of Digital Identity vs. Digital Citizenship.